What is the Difference in Branding and Marketing?
Branding is creating your own unique identity to give you a competitive edge
over the competition.
Marketing is communicating your Brand identity to the public through activities
and strategies.
Branding is who you are and what you do, while Marketing is about how you
communicate that identity to the public.
Simply, Branding establishes your specialty while Marketing focuses on
generating leads.
Examples:
Branding is to get Magnetic signs from the company, add your name, number
and Value Proposition. Marketing is putting the signs on your vehicle.
Branding is to get Shirts from the company, add your name, number and Value
Proposition. Marketing is wearing the shirts.
Branding have Real Estate sign made, add your name, number and Value
Proposition. Marketing Carry the sign to closings, take pictures and post on
Social Media.
NOTE: Often you will not be able to include your Value Proposition due to size
restrictions.


