Pursue Expired Listings

Targeting older expired listings that have been off the market can be a great way to generate leads and help sellers who may be frustrated with the selling process. Create a targeted real estate prospecting letter campaign that empathizes with the seller’s situation and offers a fresh perspective on selling their home or property. Typically, the main reason a home or property does not sell is pricing. Maybe the agent didn’t set the right price. The key is to empathize with their situation and offer a fresh solution.