Not Following Up will Kill Your Business

As a Broker, one of the worse calls you will get is when someone calls and says, “Your agent
doesn’t return my phone calls.” In any business, returning phone calls and other follow-up is
critical to success and if you do not abide by this unwritten rule, you can kiss your career
goodbye. Not only do you lose the business of that person whose call you didn’t return, but
also you are going to lose the business of everyone they tell.

Even if you follow up, don’t give up. Here is the thing: most buyers and sellers aren’t ready
to commit immediately, but your chances of you getting them as a client comes from
continuous follow-up. A quick check-in providing them a market update or a friendly how’s
it going? Keeps you top of mind. Remember follow-up with your friends and family
constantly.