One of the bigger challenges any real estate marketer needs to face is gearing content they produce and share towards the “Millennial” crowd. The term is used to describe the people who were born between the 1980s all the way to the year 2000. Now the term “millennial” might be new, but the idea has been around for years now. This particular generation also goes by other names too, like “generation next” or “Generation Y” or even “net generation”.
The reason why catering social media content or even your website’s blog to audiences that belong to this specific generation has been considered a challenge is due to the fact that they are already ahead of the curve when it comes to information and technology. This means you really can’t outgun them when it comes to details and stories because they already have heard about it or even shared something similar. This means you can level with them when it comes to dealing with a property, as opposed to people who belong in the ‘Baby Boom’ generation.
Here are some tips that you can use when writing or posting something that is geared towards a ‘millennial’ centric group.
1. Find the Balance Between Friendly and Professional – Generation Y-ers want to hear it straight and honest, and the same goes for properties. They would want you to go straight to the point. Rather than saying that the house has ‘great amenities’, you could just say that the property has a pool in the backyard.
2. Lessen Jargon Frequency – Jargons are great and all but the average ‘millennial’ will frown upon the idea of getting continuously hit with jargons. This is why it would be great if you lower the usage count to two or three.
3. Keep it Short – One of the ingrained problems that Generation Y-ers have is that they have a relatively short attention span. When writing keep everything at a minimum and straight to the point. That way you get to deliver the message as fast as possible.
4. Avoid Pop Culture References – Popular culture references is a double bladed sword when it comes to developing content for audiences. It can be off putting for some while other readers will find it refreshing. This one though is definitely a judgment call on the author’s part.