Cater to Pet Owners

A great many people have or love the thought of having a pet. Many Real Estate agents are
increasingly targeting pet owners in their marketing. Pets are a major factor on home buying
decisions. Given the increased share of pets in households, a large share of buyers are
shopping for a home that meets their animals’ needs… like a large fenced back yard.
So do not be surprised that some homebuyers consider their pets the most important factor
when making home buying decisions. Never forget. Pets aren’t just companions; they are
family members to many buyers.

When it comes to marketing, some agents are putting photos of themselves with their pets on
business cards. Many agents use their pets in all their marketing materials understanding it
makes good sense to cater to pet owners. One agent said, “People know my dog more than
me.” For some real estate agents, being in the pet-owning market can be a game-changer

Some Tips for Agents with Pets:

*Visit dog parks to make new business connections.
*Volunteer at your local animal shelters.
*Take your Dog with you to pet friendly places like Home Depot.
*Feature them in all your Social Media Advertising and elsewhere.
*Use them in photographs on listings.
*Add a pet-friendly spin to your marketing efforts that catch a buyers’ attention.

Final thought: Consider making your pet part of your real estate business