Emotionally charged videos have always been known to yield results whether its sales oriented or a humanitarian cause. These videos are successful because they appeal to the viewer’s emotions and values, or they get them to relate to the situation in the video. One good example is the recent YouTube advertising campaign done by JCPenny which centers on the emotion of longing to get back with in touch with the clientele.
The video uses beautiful imagery to bring back loyal JCPenny customers that had been put off by the change in policy, particularly the removal of the discounts years ago. Now the company is revamping thanks to new management and is investing in advertising to entice previous customers and gain new ones. While it might take a while before they get back to cruising speed, or at least back to the way they were before, a constant barrage of videos such as this will get them there eventually.
The same approach should also be done by real estate marketing videos. It’s actually a good idea to perform extensive research into the different emotions that can be evoked by the video that you are producing. Of course your video doesn’t necessarily have to be sad, especially since you are selling home and properties. Here are some great ideas that you can use while developing and planning Youtube videos for your marketing campaigns:
- Happiness – The video you plan on producing could a happy one. The ones that contain lots of sunshine, flowers, laughter and puppies. Remember that there should be no frowns in this video of yours. Also remember to write with a positive tone to really uplift the spirits of your viewers.
- Humor – though not entirely related to happiness, humor is a completely different approach. The classic saying, ‘Laughter is the best medicine’ will definitely apply when you are developing videos promoting your company. And believe us, it’s been done with varying results.
The common factor and goal is to make people laugh. A recent study in the US shows that the more humorous a material is, the higher it’s likeliness that it would be shared via social media.